A Mission Statement.
All of the trailer blogs that I see around the internet always seem to have one thing in common. They tend to focus on what they think the movie will be like, as oppose to critiqing the trailer as a piece of creative media separate from the film or show they are trying to advertise. So, that is what I intend to do with this blog. I was a trailer editor for 3 years, before packing up and moving to Portland with my wife and then got back into the world of commercial editing. Don’t get me wrong, I love editing commercials, especially the quality commercials Wieden+Kennedy puts out. But, my heart will always be in trailers. Even when I was a kid, my favorite part about going to the movies was seeing the trailers. There was something wonderful about the anticipation you felt after seeing a really good trailer that always resinated with me. And, that is what I am going to do in this blog. I am going to review and critique the trailer, not the movie. I guess it’s my little way of staying involved in the trailer world.
With the amount of money, time and effort put into trailers these days, it is hard not celebrate them as entity’s separate from the films that they are about. I look at trailers today like music videos. Music videos were advertisements for the songs that accompanied them, and if done well, would leave a lasting impression on that song every time you heard it, even if the song wasn’t really that good. The slick stylized and often artistic trailers of today do that same thing. They help you to fall in love with a movie before you even see it. But, let’s face it sometimes a great trailer doesn’t mean that the movie is going to be any good. And that is why I plan to blog about trailers as trailers. Who says that if the movie turns out to be bad, you can’t still appreciate the trailer as a separate piece of art?
I plan to provide my readers with some insight to why the trailers that I will write about are special and deserve the recognition and admeration of their viewers. Not just as piece of advertising for a film or show, but for the craft and creative effort that went into making them beautiful stand alone pieces of work.
And, with an overabundance of internet haters out there who have to rip apart everything, my blog will only celebrate trailers that I think are great. There are plenty of bad trailers out there and plenty of people who will gladly tear them apart. But, for me, I find that watching the great one’s really makes you appreciate the art of trailer production. And that is what I aim to do.
I will try my best to gather all of the information to credit those responsible for making the trailer, because I find that they do not get the credit or recognition they deserve. But, sometimes that information can be hard to come by because trailers don’t give credits to the people who made them, only to the people who made the film.
I hope my readers will enjoy my take on an artform that rarely gets celebrated as an artform (outside of the trailer world, that is). Hell, let’s be honest, I hope I actually get a couple readers. But anyway, I will try to deliver a blog a week and see where it goes from there. Hopefully, I can get a few people out there to understand the beauty behind making trailers.